Rihanna becomes Ambassador and designer for Puma

Puma and Rihanna announced the conclusion of a partnership.
The singer becomes global ambassador Training range for women, but
also artistic director of the collections, which it will bring her
sense of style and innovation. Zoom.
Rihannaincarne perfectly values ​​PUMAselon the brand.

This partnership is only natural! His boundless energy, creativity,
performance make it an ideal icon.

As part of this partnership, Rihannadeviendra the face of the category
Trainingpour women PUMA.

Fans will soon see Rihanna PUMA and adopt a new approach, a visionary
and original sports, fitness and lifestyle that expresses the
personality of Rihanna, his passion for the sport, his mindset and
style in the growing segment of clothes and shoes.
Able to think outside the box in beauty trends, fashion and lifestyle,
Rihanna, with support from PUMA, and enrich the world of sports
personal touch and creativity.

Recall that the singer has already launched into the fashion world
with the brand River Island. She even presented several collections
during London fashion week. Rihanna also assume the duties of artistic
director for this segment. In collaboration with PUMA's internal
creative team,
it will directly influence the collections in 2015. Designed for women
during their workouts or in their daily lives, these collections will
inspire their confidence in themselves and in their bodies - the same
insurance that made the reputation and glory of Rihanna . The singer
will work with PUMA to customize classic brand and create new models
that will expand the current product offering. Rihanna: "It's great to
find a brand that celebrates both the strength and individuality I
could not have imagined a better partner to work as an art director
I'm very excited for you to.. idea to see what PUMA and I are going to
produce "; "This partnership signed with Rihanna is a fantastic step
for PUMA," said Bjørn Gulden, CEO of PUMA. "His global influence,
charisma, personality and ambition make it an ideal ambassador for our
brand Moreover, it perfectly reflects the values ​​defended by PUMA..
Self-confidence, courage, determination and love of life With our
strong portfolio in Soccer, Running and Motorsport, it was essential
to welcome on board a partner based Training for women. Rihanna has
become a logical choice. We are delighted to partner with her and wait
to see the fruits of our future collaboration. "